Expert Insights and Strategic Marketing Advice

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which can potentially undo all of the hard work of the rest of your marketing! You will often find me ranting on about how marketing is not just about promotions and communications…….and this is what this series of blogs is designed to highlight.  However it always amazes…

Below are the top 5 marketing tips for April 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Get an outsiders viewpoint – it is impossible for anyone within a business to view their business objectively.  They are too involved and have to many preconceptions about what it is wrong or right…

Marketing should not be shrouded in secrecy and regarded as a ‘Dark Art’ which no-one understands, as the marketing process is actually very simple and logical. So why is it then that when it comes to appointing a marketing company that businesses can get it so horribly wrong? One of the main reasons behind this…

Below are the top 5 marketing tips for March 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Think for yourself! – too many companies get obsessed by what their competitors are doing.  Yes it is important to be aware of what they are up to but don’t get too hung up…

Last week I was conducting a price benchmarking exercise for a client of mine which involved ringing around a lot of local competitors offering the same service as them. The idea was to plot where my client was effectively positioned in relation to the marketplace as compared to 12 months ago. Although, undoubtedly, this was…

Below are the top 5 marketing tips for February 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Diverse target markets – first of all it is critical to identify who your target markets are.  There has to be a need for your product or service – but the more diverse the…