So, first things first, what actually is a marketing audit?  Put simply it is a thorough review of everything that impacts upon the marketing of your business.  It usually comes as a surprise to most how many different elements of your business impact upon your marketing effectiveness. Who should carry out a marketing audit? To…

When is the last time you created any marketing communications for your business? It may have been a website, landing page, e-shot, social media post or a promotional campaign. The chances are it will have been in the last week or so. Now have a think about how you settled on the final design and…

Barely a week goes by without someone enquiring about the impact of Brexit on the SME marketplace. It is quite difficult to work out exactly what impact Brexit is going to have on SMEs. But one thing is for sure, if the external environment within which we trade is going to change, then it is…

Is your marketing messaging aligned? Let’s face it, most business owners are specialists in their field.  Unless they are running a marketing agency or consultancy, marketing is unlikely to be their specialism.  So, is it any wonder that business owners decide to either: Unfortunately for many businesses they are doomed for marketing failure because they choose…

For many who don’t have any in-house marketing resource, don’t know where to start, or have done very little in the way of any successful marketing historically, a marketing consultant is the best place to start when looking for a marketing provider. This is purely because a marketing consultant will start with a blank sheet…

So, you have perfected your product or service and you have a created a value proposition to a very specific target market! Now all you have to do is sell it (which will require a route to market)! Sometimes so much passion and time is spent on the first bit, it is easy to overlook which are…