Expert Insights and Strategic Marketing Advice

Although it’s inevitable for companies to lose customers from time to time, a solid re-engagement email campaign can give dormant subscribers the encouraging nudge they need to become loyal fans of your brand. This strategy is both simple and cost effective — in fact, it’s between five to six times more expensive to find a new customer than…

Currently there are around 48,000 franchise businesses in the UK , a number which has doubled in the last 25 years, across 900 franchise brands that now employ over 621,000 people (an increase of 70% in last 10 years).  Franchising is big business.   For good reason too. Banks prefer to lend money to franchises as…

Marketing isn’t difficult.  The problem is that most people overcomplicate it.  It isn’t a dark art.  It is just a really logical way to approach how you  present your business.  Some people build it up to be this really complicated discipline that they don’t understand.  In reality they just have little interest in the process…

Are you interested in building a large following for your business? Of course, you are–because who wouldn’t want to attract many subscribers and users to boost business growth? But how do you create a massive audience quickly and promote success without breaking the bank? The secret to achieving this objective is to think outside the box and…

In the digital age, social media platforms have become vital tools for businesses looking to connect with their audience. However, gaining followers is just the first step. The real challenge lies in converting these followers into loyal customers. This transformation requires strategic planning, consistent engagement, and a deep understanding of your audience’s needs and behaviours.…

Our values are our core beliefs – guidelines for how we live our lives. They help shape our decisions, influence our behaviour, and regulate our actions towards others. Personal values are often intrinsic – we act on them naturally and feel conflicted if our values are compromised. Company values are slightly different. In some cases, values…