Expert Insights and Strategic Marketing Advice

Social media marketing is an important tool in the 21st century marketer’s arsenal. If you’re looking to promote your own company from within then you’ll need to familiarise yourself with social media pretty quickly. For the younger generation social media interaction comes naturally, but for others simply keeping up with the latest terms and trends is…

The economic recovery is supposed to be making life easier for entrepreneurs and small businesses, but a new study from insolvency practitioners Begbies Traynor has suggested that the number of small businesses in ‘significant’ financial distress has increased over the last couple of years. The latest Begbies Traynor Red Flag Alert has revealed that the…

Digital marketing is an ever-changing arena. Many companies are still getting to grips with the basics of digital marketing, which is nothing to be ashamed of. The terms that you’ll hear in this sphere are vastly different to those that would’ve been commonplace even a few years ago. However, the nature of the internet means…

New businesses need to take marketing seriously. Your network of contacts will only take your business so far, and to draw in new clients and customers, word-of-mouth marketing alone will not suffice. Every fledgling business should form a marketing strategy and plan for its implementation if it wishes to build up a sustainable client base. However, central…

Trends in advertising don’t last long. Today’s flavour of the month is ‘sadvertising,’ a type of advertising that’s goal is to reduce us to tears. In many instances, the company’s product or services barely feature in the advert – if at all – and the company instead using their video advertising to raise awareness of…

Not all companies are in the same stage of their marketing strategies. Some may be newly formed, others need some assistance with distinct elements of their strategy, while others will have a strategy down on paper but don’t know how to put that plan into action. Read on to find out more about which service…