Expert Insights and Strategic Marketing Advice

While inexpensive and quick-to-implement digital marketing has transformed the industry in recent years, traditional marketing techniques are still popular and widely successful today. Investing in print marketing, for example, could introduce your brand to more and more customers, helping you to attract higher volumes of trade over the course of the year. Print marketing, however, is more…

In the marketing world, it pays to be innovative and to challenge preconceptions. From the very biggest companies to the humblest start-ups and growing businesses, marketing is about being noticed and standing out in a competitive marketplace. The very best marketing campaigns do just that by creating a buzz around a product, service or company that helps to…

A survey carried out by Weve, Vodafone, O2 and EE’s joint mobile marketing network found that 45 per cent of 18-34 year-olds consider mobile to be their first choice of device when it comes to interacting online. This puts the mobile platform ahead of tablets and laptops, which scored just 43% in comparison. Over the last decade…

You’ve probably heard that there’s an optimum time for sending out your email marketing materials: your newsletters and your correspondence. Supposedly, there are those times when you must never send newsletters out to your customers, and others when your efforts will be most actively appreciated. But is it really that simple? Is there a true formula to help…

A simple search on Google and you’ll find that the topic of discussion, among all those involved in the marketing world, is whether or not traditional marketing is dead because of digital marketing. Why anyone thinks one cannot survive while the other one lives is a mystery, as both forms of marketing can still be…

With an audience who are permanently switched on and ready to interact thanks to their mobile phones, it is no wonder that text marketing is becoming increasingly popular. The exciting world of text marketing if full of fantastic opportunities for small businesses, as well as certain limitations, and it is important that you are aware…