Expert Insights and Strategic Marketing Advice

Small businesses, start-ups and growing companies can face something of an uphill struggle when it comes to establishing brand awareness and brand loyalty. You could hire a team of sales staff to help push your products and services to a new audience or you could attempt to pursue effective marketing strategies instead; either way, you’re going to need…

Pursuing business growth can be a challenge at the best of times, but there is an assumption amongst most UK firms that opportunities for growth and expansion can only be pursued when there is a significant amount of cash in the coffers. While it helps to have ready money on hand to help finance expansion,…

The 21st century has brought Britain’s SMEs more digital marketing opportunities than ever before, with emerging digital technologies allowing us to reach thousands or even hundreds of thousands of customers at minimal expense. One of these contemporary opportunities is email marketing, with countless companies around the country reaching out to customers, clients and potential customers alike with the…

Social media marketing is one of the 21st century’s most potentially lucrative small business opportunities. Getting the word out through social networks such as Facebook, Twitter and Google+ is a great way to reach thousands of prospective customers, often with little financial outlay, so it’s well worth exploring if you’re looking to grow your business this…

At Opportunity Marketing, we’re sure that, if a company wants to make its small business marketing strategy more efficient and worthwhile, it first needs to examine the health of existing strategies. By finding out what state your strategy is in – that is, learning how well it’s performing – you’ll discover how much you need to change. In…

There is a common misconception when it comes to marketing, with many firms believing that the more they spend, the more they do and the more ubiquitous their marketing materials become, the more successful they’ll inevitably be. Here at Opportunity Marketing we don’t necessarily agree that more expense means more success, and to prove it we’re…