Expert Insights and Strategic Marketing Advice

As soon as you mention the word ‘marketing’, some people immediately start to think of ‘adverts’. While advertising is of course an integral part of marketing, to suggest that marketing is nothing but advertising would be an antiquated notion in the extreme. The world of marketing has changed greatly in the last few decades, thanks…

In the middle of the 20th century, there were only so many ways to get the message about your product out there. Companies looking to advertise their wares were told by marketing experts that they could choose from TV advertising (still in its infancy), cinema trailers, printed ads in magazines and newspapers, and radio marketing. In the digital…

In the good old days, most marketing consultants knew how to give their activities that ‘hands on’ feel. They knew their audiences and they knew how to convey a message, but the emergence of new technologies, marketing strategies and audience trends has led to a changing of the guard in some companies and institutions. However, an amalgamation of the new and…

So in the last three weeks we have seen three retail “giants” fall from grace.  But far from being a sign that it is another “dip”, these three casualties were inevitable. It isn’t a sign of the current economic trading period – but merely a reflection of their inability to adapt within a radically shifting…

Very few companies the world over can boast a marketing budget £10 million or more strong – the reality is that most of us will have to make do with far less in the coffers. However, that doesn’t mean that we can’t dream about the possibilities of a near limitless marketing kitty… Here are just some suggestions…

Thanks to the emergence of digital technologies, the internet and social sharing websites, the face of global marketing has changed dramatically over the last twenty years or so. These days, no company is going to throw huge chunks of their marketing budget at expensive, traditional advertising forms when they can produce a successful viral ad for a…