Expert Insights and Strategic Marketing Advice

Below are this month’s top 5 marketing tips for January 2012 – simple tips to help you improve the effectiveness of your marketing. 1. Go Viral – What better way to spread your message across your target market than by letting them naturally spread the word amongst themselves? You see, nobody like to be sold to, but…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at G=Google. From nowhere Google has become an important word within the Marketers’ glossary of terms.  But is it really the be all and…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at F=Financials. It is essential that any business owner or marketing manager understands the key financial metrics of their business, otherwise how on earth…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing a business. This week we look at E=Exhibitions. Exhibitions can provide an excellent way for you to reach your target audience cost effectively. The key element to this is “target…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at D=Database. The database is a pivotal tool within the marketing manager’s, or business owner’s armoury.  It is core to maintaining the ongoing dialogue with…

Below are this month’s top 5 marketing tips for December 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Stick to the Core – When you think of the most successful companies and brands around the world, or even just in your local area, they all have something in common.  Firstly, they…