Expert Insights and Strategic Marketing Advice

Below are this month’s top 5 marketing tips – simple tips to help you improve the effectiveness of your marketing. 1. Identify your sales bottleneck – Sales are the lifeblood of every organization so it is critical to analyze performance regularly to identify any bottleneck in the process. Imagine your business has a giant filter that…

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which is often overlooked but can be the difference between marketing success and failure – your people! A couple of recent TV shows have recently come back on our screens which hammer home the message of how important people are within the…

Below are the top 5 marketing tips for July 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Your best salespeople are your customers – What holds more weight than the glowing positive words of a satisfied customer?  Exceed expectations and a customer will wax lyrical about your business to everyone they…

Below are the top 5 marketing tips for June 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Forget market share – Too many businesses measure their performance by the share they have of their defined market.  On the face it, this appears to be a sensible metric of performance. However, the flaw…

Below are the top 5 marketing tips for May 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Handle complaints efficiently and effectively – Everyone has customer complaints.  Even if you think you have never had any, you have – it is just that the customer didn’t tell you. This isn’t good.  The…

Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which can potentially undo all of the hard work of the rest of your marketing! You will often find me ranting on about how marketing is not just about promotions and communications…….and this is what this series of blogs is designed to highlight.  However it always amazes…