Below are this month’s top 5 marketing tips for November 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Value your time – I am more commonly hearing business owners say that they are not investing in more traditional methods of marketing because new media such as Social Media is “free”.…

Below are this month’s top 5 marketing tips for October 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Don’t assume – this is the biggest mistake that companies make when communicating with customers and prospects. Even large companies with huge marketing budgets ‘assume’ all the time – they assume that…

Below are this month’s top 5 marketing tips for September 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Be Different – are you different?  Are you really different?  What sets you apart from other suppliers of your services? Nothing? – then create a point of difference. In order to get…

Below are this month’s top 5 marketing tips – simple tips to help you improve the effectiveness of your marketing. 1. Identify your sales bottleneck – Sales are the lifeblood of every organization so it is critical to analyze performance regularly to identify any bottleneck in the process. Imagine your business has a giant filter that…

Below are the top 5 marketing tips for July 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Your best salespeople are your customers – What holds more weight than the glowing positive words of a satisfied customer?  Exceed expectations and a customer will wax lyrical about your business to everyone they…

Below are the top 5 marketing tips for June 2011 – simple tips to help you improve the effectiveness of your marketing. 1. Forget market share – Too many businesses measure their performance by the share they have of their defined market.  On the face it, this appears to be a sensible metric of performance. However, the flaw…