Why Strategic Marketing Mastery Is Essential for SMEs and Aspiring Marketers Strategic marketing is one of the most critical areas of focus for any small to medium-sized business aiming to achieve sustainable and measurable growth. Without a well-defined marketing strategy, numerous small and medium-sized enterprises often find themselves squandering time and resources on ineffective activities.…

The Essential Course to Help SMEs Take Control of Their Growth and Profitability Why SMEs Struggle Without a Strategic Marketing Plan It’s not uncommon to see ambitious business owners investing time and money into marketing without any clear direction. Many experiment with different tactics, Google Ads, social media campaigns, and networking events, only to find…

Currently there are around 48,000 franchise businesses in the UK , a number which has doubled in the last 25 years, across 900 franchise brands that now employ over 621,000 people (an increase of 70% in last 10 years).  Franchising is big business.   For good reason too. Banks prefer to lend money to franchises as…

Many people go down the road of working for themselves, with two of the most popular routes being freelancing and franchising. For most of these people the main contributing factors to working for themselves revolve around: However, the expectations don’t always meet the reality and can, on occasions, leave people unsatisfied. Deciding whether to buy…

Investors in our marketing franchise come to us from two different paths. Many of our associate consultants are veterans of the marketing sector, having worked in a marketing agency or within the marketing department of a large corporation. These individuals are often tired of working as an employee and would like more freedom to further…

Countless successful individuals have found themselves in a position to consider leaving employment behind and starting their own business. The idea of becoming an entrepreneur is an attractive one to many, but starting your own business can be scary. There is a third option, however: join a franchise such as Opportunity Marketing and enjoy the…