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31 October 2022
How to Identify Which Marketing Tips Are Right for You?
Sometimes it seems like everyone has an opinion on marketing. Not just marketing experts but other business owners, employees, suppliers, and even your well-meaning friends and family members want to give you marketing tips. There’s advice coming from every direction. Don’t do this, do that. Don’t do that, do this. And it doesn’t help that there always…
3 October 2022
How to Identify the Perfect Time for a Marketing Consultation
What do you think of when you hear the word “marketing”? Do you think branding? Website? Social media? It’s easy to focus on surface-level outputs – the stuff your customers see – but there’s much more to marketing than adverts and emails. The best marketing strategies involve market analysis, competitor research, and customer segmentation. They look at positioning,…
1 April 2021
How to Evaluate if Your Marketing Strategy is Still Fit for Purpose
Is your marketing strategy still fit for purpose? The world has changed significantly over the last 12 months. Some experts think this is an inevitable paradigm shift and things will never truly return to how they were pre-2020. But, whilst the world around you has been changing beyond recognition, has your business evolved in tandem…
28 January 2021
A Guide on How to Know Which Marketing Companies to Trust!
The marketplace is littered with a plethora of marketing companies. Some are very niche by the sectors they serve. Some are very specialist in the services that they offer. Many of them are more generalist marketing companies who are a “Jack of all trades”. The pandemic has had a major impact on many sectors, industries and…
2 December 2020
Why Marketing Campaigns and Strategies Are Different Yet Essential for Business Growth
It would be stating the obvious, during our current times, that finding ways to grow a business is a challenge. With restrictions and guidelines constantly changing, is there any point in businesses even trying to plan for the future? As 2021 beckons, taking time to craft an approach that combines both a marketing strategy and supporting marketing…
11 November 2020
Marketing Techniques: How to Create a Knock-out 60 Second Elevator Pitch
We like to help businesses with a whole range of different marketing techniques. This article takes a close look at one of the oldest marketing techniques in history, and one which is never going to become outdated. Yes, your elevator pitch may change over time, but you are always going to meet people who ask…
A-Z OF MARKETING
A complete guide that simplifies the wonderful world of marketing.
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