Expert Insights and Strategic Marketing Advice

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at O = Online. There have been a lot of letters within this A-Z guide that look at the digital marketplace – whether it…

Below are this month’s top 5 marketing tips for May 2012  – simple tips to help you improve the effectiveness of your marketing. 1. Turn yourself “Outside In” –  What I mean by this is that the vast majority of businesses look at things “Inside-Out” – they look first at what works best for them as…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at N = Networking. According to Harvard Business School, Word of Mouth marketing is the most effective form of marketing.  You can see why…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at M = Media. One of the key elements to consider when communicating to your target audience is which are the right channels and…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at L = Loyalty. Loyalty is an important element of any marketing strategy for any business – and comes in various guises, depending on…

Below are this month’s top 5 marketing tips – simple tips to help you improve the effectiveness of your marketing. 1. Content is King –  For those of us who rely on their online presence to drive enquiries for their business, a major paradigm shift is currently happening in the way Google is ranking websites. Firstly,…