Expert Insights and Strategic Marketing Advice

Below are this month’s top 5 marketing tips for March 2012 – simple tips to help you improve the effectiveness of your marketing.  1. Use your data wisely – If you have a database and/or CRM system in your business, this is a great first step.  If you haven’t then invest in one – even if…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at K = Kiss. For those who have worked within a marketing environment before will recognise the KISS principle – which is an acronym…

Below are this month’s top 5 marketing tips for February 2012 – simple tips to help you improve the effectiveness of your marketing. 1. ‘What’ before ‘How’ – When I start dialogue with many companies they often want me to tell them how they should market themselves. However, before we can even begin to look at the…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at J = jelly (effect). J = Jelly…..what are you on about?  It sounds like a terrible way of finding a blog for a…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business. This week we look at I = inbound marketing. Inbound Marketing is a term to explain a different way in marketing your business.  Historically marketing has very much…

The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business.  This week we look at H = hubspot. Hubspot?  What is Hubspot? Well it is actually a very natural follow on from last week’s blog about Google.  Hubspot…