Do you sometimes feel like you could do with some marketing help? Many small businesses don’t often have large budgets to splash out on marketing. This is why it’s important to ensure they invest their money in the right areas. However, with marketing covering such a broad spectrum of topics, it can be difficult to understand where…

Marketing and sales have always been put together as intertwined disciplines within business for many moons. Although they are very different, which is why we always recommend them having individual director representation, one cannot really survive without the other.In order to generate sales, you need awareness, communications and mechanisms to take a prospective customer along…

If there is one small business statistic that stands out from the rest, it is the fact that an estimated 96% of ventures fail within their first 10 years. Conversely, this means that just 4 out of every 100 SMEs are able to achieve genuine longevity, regardless of the precise market or industry that they operate…

Historically, the marketing world is known to change particularly quickly. Trends come and go and audience responses turn on a sixpence – never has this trait been so clearly illustrated as during the digital revolution of the last decade or so. We now have marketing channels that simply didn’t exist before: pay-per-click marketing, social media…

Search engine optimisation (SEO) is one of the cornerstones of digital marketing. In essence, it involves altering your website and its content so that it ranks highly on the search engine results page for the specific search phrases you’re targeting. For example, imagine a small florist in Leeds. If potential customers are searching for a…

Today on the Opportunity Marketing blog we’re providing you with a beginner’s guide to copywriting. Copywriting is the art of creating copy for marketing and advertising. It’s writing that’s there to persuade the target market to take action – usually by buying a product or signing up for a service. It’s almost impossible to market your…